BRAND GENOMA

Tracking of brand health and strength.

This study allows the monitoring in a holistic manner of the performance of a brand, to understand how marketing activities may impact it and how to obtain growth and strength against its competition.

This proprietary methodology from Nodo integrates qualitative and quantitative tools that allow it to evaluate and formulate diagnostics on brands in 3 dimensions: Purpose, Difference and Familiarity.

It includes a fixed module and 4 more that enter and exit the study for set periods of time, according to the needs and activities of the brand, to examine prices and elasticity, advertising, media, promotions, brand image and point of sale.

It can work through waves or in a continuous manner and it includes norms for products and services with their main variables and indicators.