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An understanding of the Mexicans and the context in which they live, work, dream, love and experiment products, services and governments is unique in Nodo. All of our projects, both in their analysis and design, include this understanding, which awards unique insights to our tools and our work.
Understand how society feels
Assertive and empathic tones of communication
Where are things evolving toward
Our data bank
Undoubtedly what happens in society affects consumer conduct and perception. From there the importance of analyzing consumption habits, preferences, market trends, etc., within a wider social context framework. We can’t operate a brand, nor direct the career path of a candidate successfully without taking into account social, economic and political aspects, that are impacting the feelings of our consumers and citizens. This is what we call context analysis / context insight.