A method that achieves superior results and deliverables

An understanding of the Mexicans and the context in which they live, work, dream, love and experiment products, services and governments is unique in Nodo. All of our projects, both in their analysis and design, include this understanding, which awards unique insights to our tools and our work.

SOCIAL MOOD

Understand how society feels

SUCCESSFUL COMMUNICATION

Assertive and empathic tones of communication

INNOVATION AND TRENDS

Where are things evolving toward

ME NODOMETRIX

Our data bank

Our method

Undoubtedly what happens in society affects consumer conduct and perception. From there the importance of analyzing consumption habits, preferences, market trends, etc., within a wider social context framework. We can’t operate a brand, nor direct the career path of a candidate successfully without taking into account social, economic and political aspects, that are impacting the feelings of our consumers and citizens. This is what we call context analysis / context insight.

More than 25 years’ experience

We have ample experience in the design, sampling and field collection in probabilistic studies, door to door and with a strictly random selection of the homes and the participants. Added to this, we are aware and prevent methodological bias that causes insecurity and other factors.