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Understanding children is visualizing the future.
For us, children are key informants and only through a method, expertise, techniques, tools and the work of specialists is how valuable information is obtained and how opportunities are viewed in a complex environment where legislation and ethical practice is vital for research work.
We understand children viewed from their culture, from school and family, from their relationships of friendship and through the way they understand the world, with the impact that this has on nutrition, entertainment, education, play time and games, the relationship with their families, purchases, etc. And of course, the digital world which they were born into and with which they use to build their own different and sui generis reality in each one of their childhood stages.
We carry out ludic and constructivist workshops, walk alongs, pedagogical interviews to evaluate and generate narratives, to explore the reality, the market and the brand, product and service strategies and successful communications as seen through the eyes of the children.
All research practices with children are carried out through the use of games, theatre, and constructing stories.
We have specialists in child management, psychologists, teachers, pedagogues as well as unique installations that facilitate the interaction with children and the discovery of surprising insights.