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In Nodo, we have more than two decades evaluating communication and helping our customers to build successful advertising.
Knock out Test is a complete pre and post test tool that permits the evaluation of packages, concepts, messages, television programs, speeches and even movies. This model is in charge of measuring the impact and acceptance of the public towards the subject and it contributes to the generation of successful proposals.
It’s composed by both qualitative and quantitative portions and it’s particularly strong in the evaluation of advertising pieces, because besides including norms that allow for the diagnosis and comparison of the pieces’ or the messages’ development versus other executions, it offers solid recommendations by the Nodo specialists.
The evaluation can be accompanied and enriched with the Perception Analyzer and/ or Facial Coding/ Eye Tracker, depending on the objectives and needs of the evaluation.
To achieve it, it takes into consideration 5 key dimensions:
Impact– how attractive is it, does it call to attention.
Branding– association to the brand/ product/ service.
Understanding– comprehension of the message, of the value offered.
Credibility– if what it says/ offers is credible.
Persuasion and intent to purchase/ contract