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This segmentation study puts in practice the art of understanding a person in depth, beyond him/ her being solely a consumer or a user. Its main objective is the detection of the most important and significant practical and operable segments in a category
Through cluster analysis, besides segmentation, we deliver brand mapping by segments to our customers, as well as a catalog containing the most relevant data to operate the strategies for each segment.
The Market Segmentation model includes comprehensive research, where methodologies are combined obtaining a result that is assembled in a synergistic manner.
It incorporates the comprehension of context and the Social Mood of the Mexican, achieving grounding information related to the reality of the customers, their markets and their channels.