MARKET RESEARCH AGENCY
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It’s a co-creation workshop that allows the generation of innovation in concepts, products, services, packaging and communication as viewed from the reality and the need of the target public.
The recruits are chosen through a specific test as persons with agile, active and flexible minds, who will question everything and think outside the box. They are exposed to tools that facilitate futurist thinking, dreaming, stimulating, combining, and creating, in order to generate innovative proposals that will cover unmet needs.
The workshop allows to view trends and to anticipate. The co-creation elaborates new concepts of products or services, new ways to communicate slogans, claims, advertising copy, iconography for package designs and to crystalize with precision and efficiency what technological and development areas can generate through the devised concepts (benefits, demos, way to obtain them, etc.)
These workshops can capitalize on talent, life experiences, and the ideas of the recruited public and combine these with the ideas, talent and proposals from the client, obtaining innovative, impactful and feasible proposals.