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It’s a co-creation workshop that allows the generation of innovation in concepts, products, services, packaging and communication as viewed from the reality and the need of the target public.
The recruits are people with a mind that is agile, active and flexible, that constantly question and break with the comfort zone ( a test is applied to detect this), through tools that facilitate a vision of the future, dreaming, stimulating, combining, creating, generating innovative proposals that cover unmet needs.
The workshop allows to view trends and to anticipate. The co-creation elaborates new concepts of products or services, new ways to communicate slogans, claims, advertising copy, iconography for package designs and to crystalize with precision and efficiency what technological and development areas can generate through the devised concepts (benefits, demos, way to obtain them, etc.)
These workshops can capitalize on talent, life experiences, and the ideas of the recruited public and combine these with the ideas, talent and proposals from the customer, obtaining innovative, impactful and feasible proposals.