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Every day communication strategies face important challenges to generate effective political communication that can persuade, be convincing and can connect with the aspirations, emotions and expectations of the people. Besides, what works today will not necessarily work tomorrow.
It’s a powerful pre and post testing tool that grounds market intelligence when applied to political communication. It evaluates and performs diagnostics on concepts, messages, spots, advertising material, speeches, political debates, contents, etc.
More than 20 years’ experience evaluating communication have allowed us to develop solid performance norms, and with the support of the Perception Analyzer and our Social Mood study, we offer results superior to any other testing method for political or government communication.
Our report becomes a manual with specific and concrete guidelines, that not only corrects.