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A powerful starting point to understand the capital and political potential of a public figure. It’s a qualitative methodology that carries out a full diagnostic of the situation of a future candidate, an actual candidate or a public official in power. Besides supplying a general diagnosis, it visualizes opportunities, barriers and threats. It’s complemented by a quantitative evaluation that offers a detailed picture of the most relevant variables and next steps.
It’s ideal for those who are starting a process or have aspirations, or for those who already occupy a public post and have no information on the citizens and the perception they may have of them.
This study includes reference norms, which allow the comparison of the evaluation and the obtained results against that of other political figures and other moments in time. It’s a fundamental tool to understand and outline strategies and positioning.